13 February 2015

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 February 13, 2015
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FIFTY SHADES OF BRANDING

This is a guest post by Melissa Kelly.

From building brand authority to dominating the market, what does it take to manage your brand in a changing digital world? In this work-appropriate slide show, you’ll discover statistics on brand management and best practices for helping your brand evolve today.

When sharing the slide show, please include a link attributing the content to webdam.com.
Here are some interesting statistics from the slide show:
• 65% of audiences are visual learners – Mind Tools

• Color increases brand recognition by up to 80% – Colorcom, University of Loyola, Maryland study

• 45% of a brand’s image can be attributed to what it says and how it says it – Landor Associates

• When designing, white space increases the perception of information by 20% – Human Factors

• 54% of people don’t trust brands – Havas Media

• 82% of marketers create and deliver brand assets at every point of customer interaction – IBM Marketing Survey

• 74% of online consumers expect a brand’s web content to be personalized to their interests – Janrain & Harris Interactive

• 92% of consumers trust brand advocates – Nielsen, Global Trust in Advertising Report

• 75% of consumers cite brand awareness as a major influencer in making their buying decision – visual.ly

• Consistent brands are worth 20% more than those who aren’t consistent – Techipedia, Lucy Hunt

Melissa Kelly is the marketing manager at WebDAM, a leading cloud-based digital asset management platform helping brands grow and thrive.

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